What is environmental branding? While there are varying levels of awareness as to what it actually is, a large misconception is that branding is all about signage or even simply the use of your logo in your space. Signage is a commodity that’s readily available but when it comes to branding, there’s a strategic backbone behind what you’re striving to achieve. It’s not about putting an image on the wall but about the thought process and message behind it, the placement of it, and even the material used to make it. By using design strategy, you take a concept from 2D or digital format and bring it into the built environment. In short, branding uniquely defines your space enabling you to tell a story that resonates with people.

Workplace branding is more prevalent than ever. This means that basic environmental branding is table stakes. The onus is on employers to be more thoughtful and strategic about their branding to provide a holistic and authentic branded experience that will resonate with their associates, business partners, and clientele.

What types of spaces spark excitement? What about spaces that catalyze action?

In the world of athletics, just as much as in the world of business, recruiting top talent is of high importance. You can’t have a successful company, or team, without the best players. But recruitment isn’t easy, and it can be downright difficult if the look and feel of your space doesn’t resonate with your potential recruits. So how does one put their best foot forward?

Just because there's an impressive logo on your wall or business card, that doesn't mean your brand resonates with your employees or your customers. While your brand may easily be recognized, there are no guarantees that people are perceiving who you are accurately.

Today's workforce demands creative spaces that attract and nurture the innovation that brings your culture to life. Simply put, experiential design is how people interact with a space in order to gain an understanding of what an organization's brand is all about. It connects people to places.

The University of Findlay Athletic Department wanted to create a sense of excitement for fans, current student-athletes, and future athletes, with a memorable, branded experience. The project honored past athletic achievements, while also making room to display current highlights.

Whether it's your employees or visitors, when people come into contact with your organization, it's important that your brand "speak" in your space. Anyone who walks through your facility should be given an experience.

When it comes to the workplace, arguably one of the most important aspects of it is the story that the space tells - not only to your external customers, but also to your internal associates. Believe it or not, your physical space says a lot about your organizational culture and who you are.

We've all heard the phrase, “you never get a second chance to make a first impression.” In today’s market, leaders within the industry are taking heed of this old adage and creating office spaces that draw people in with a compelling selection of work settings.