Upper Left Triangle Lower Right Triangle
 
menu

We specialize in creating spaces that inspire creativity through office furniture, commercial floors, prefabricated interior construction, walls, experiential design, and workplace services.

CONTACT US TODAY!
REQUEST A CONSULTATION
Menu Close

Continental Office Studio Blog

Subscribe to Email Updates

Top Trends in Workplace Branding

Marty Davis

BY Marty Davis /

When it comes to the workplace, arguably one of the most important aspects of it is the story that the space tells - not only to your external customers, but also to your internal associates. Believe it or not, your physical space says a lot about your organizational culture and who you are.

So, how is this done? Through branding.

Branding is the way your organization's story comes to life through a variety of means including logos, colors, imagery, and much, much more. In the workplace, your brand's story is told through things like signage, displays, and furniture choices. 

Knowing how to tell your story can be overwhelming, especially with the different choices available in today's marketplace. To help you begin, here are a few recent trends we're seeing pop up in workspaces of all kinds:

1. Timelines: Showing off your organization's history is a great way to tell people where you've been and where you're headed. It allows your internal stakeholders (employees) to gain an appreciation and understanding of how your business has evolved over time. A timeline is a great way to show off historical pictures or special milestones that have occurred within the company. Whether you start your timeline when the organization was founded or you show future growth of the organization, make it impactful.

A timeline can tell people where you've been and where you're headed

2. Embedded Technology: As we continue to move into the 21st century, our reliance on technology only continues to grow. But now, there are sleeker ways to integrate technology into experiential graphic design without losing the ability to change out the brand messaging or update the equipment as it ages. Today's options include digital integration with products like DIRTT. As your brand evolves, the use of technology can evolve alongside it.

You can integrate technology into experiential graphic design

3. Wayfinding:  Wayfinding is how we move in and around a facility. As people make their way throughout your organization, you can reiterate your brand message in ways that relate to how they navigate your workplace. From restroom placards to departmental signage, helping people find their way in your facility can be done in a creative, safe, and fun way.

Wayfinding shows people where to go

Weaving workplace branding into your space, with the help of professionals, will help you begin to tell your story. And we know it's a great one!

Take your space to the next level!

Marty Davis

ABOUT THE AUTHOR

Marty Davis

Martin Davis is the Director of Graphic Design at Continental Office. He has over two decades of experience.

mail to

Tags: Branding, Experiential Design

LEAVE A COMMENT

Download Great Spaces Spring/Summer 2019 - Continental Office's award winning magazine

FEATURED AUTHORS

Kenny McDonald

KENNY MCDONALD

PRESIDENT & CEO, COLUMBUS 2020
Amber Konkoli

AMBER KONKOLI

CREATIVE DESIGN DIRECTOR
Dustin Francis

DUSTIN FRANCIS

DIRECTOR, CONCRETE FINISHES
Marty Davis

MARTY DAVIS

GRAPHIC DESIGN DIRECTOR
Michael Sharp

MICHAEL SHARP

VP, SALES
Nannette Maciejunes

NANNETTE MACIEJUNES

EXECUTIVE DIRECTOR, COLUMBUS MUSEUM OF ART
Pam Blair

PAM BLAIR

EVP, HUMAN RESOURCES
Rachel Iannarino

Rachel Iannarino

VP, MARKETING
Scott Bartlett

SCOTT BARTLETT

VP, FLOOR MAINTENANCE GROUP
Sue Zazon

SUE ZAZON

REGIONAL PRESIDENT, HUNTINGTON BANK