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The University of Findlay: A Case Study

Continental Office

BY Continental Office /

541A5001.jpgThe University of Findlay Athletic Department wanted to create a sense of excitement for fans, current student-athletes, and future athletes, with a memorable, branded experience. The project honored past athletic achievements, while also making room to display current highlights.

We were given a blank canvas to rebrand the Croy Basketball Arena. This branding was a way to supplement the previous work completed in the athletic offices at the University. Our branding team was asked by the Athletic Department to help bring the University of Findlay's athletics story to life through color and experiential graphic elements in the facility. Of the many design challenges associated with this project, one was to conceptualize a means to honor past championship teams in a modern style while eliminating the older style of hanging fabric pennant banners from the walls.

In addition, we were tasked with enhancing the athletic offices so they could be used as a visual presentation of the University of Findlay’s men's and women's basketball program. The goal of the new design was to elevate awareness of the brand and help coaches in their efforts to recruit potential athletes.

We updated two major points of entry for current and future student-athletes, integrated the Oiler brand into the arena to draw attention to major areas, and highlighted existing historic NCAA athletic achievements throughout the facility. The result is a total brand experience for fans, students, and athletes alike.

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Continental Office

We challenge the status quo and strive to change the way you think and work. Whether it’s furniture, floors, concrete finishes, prefab construction, branding, or services, we're experts at creating great spaces.

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Tags: Branding, Experiential Design

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FEATURED AUTHORS

Kenny McDonald

KENNY MCDONALD

PRESIDENT & CEO, COLUMBUS 2020
Amber Konkoli

AMBER KONKOLI

CREATIVE DESIGN DIRECTOR
Dustin Francis

DUSTIN FRANCIS

DIRECTOR, CONCRETE FINISHES
Marty Davis

MARTY DAVIS

GRAPHIC DESIGN DIRECTOR
Michael Sharp

MICHAEL SHARP

VP, SALES
Nannette Maciejunes

NANNETTE MACIEJUNES

EXECUTIVE DIRECTOR, COLUMBUS MUSEUM OF ART
Pam Blair

PAM BLAIR

EVP, HUMAN RESOURCES
Rachel Iannarino

Rachel Iannarino

VP, MARKETING
Scott Bartlett

SCOTT BARTLETT

VP, FLOOR MAINTENANCE GROUP
Sue Zazon

SUE ZAZON

REGIONAL PRESIDENT, HUNTINGTON BANK