Recent Posts by Matt Freedman

Matt Freedman is the Senior Vice President, Branding at Continental Office. He has been building brands and leading teams in both agency and client settings for more than two decades.

Branding Deconstructed

Every company has a brand. But the term "branding" can have various meanings depending on the context and setting. When an agency or company offers "branding", it may only be referring to certain aspects of branding. That's why selecting a branding firm can be complicated. 

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How Much Does Branding Cost? 

How much does branding cost? It's probably the most common question we get asked by clients every day. It can literally be the "$64,000 Question." That's why I'm going to tell you the truth about branding budgets, even though it might not be what you want to hear.

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4 Questions to Ask Yourself Before Investing in a Branded Environment

Workplace branding is more prevalent than ever. This means that basic environmental branding is table stakes. The onus is on employers to be more thoughtful and strategic about their branding to provide a holistic and authentic branded experience that will resonate with their associates, business partners, and clientele.

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Why Spaces Must Do More Than Connect

What types of spaces spark excitement? What about spaces that catalyze action?

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