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Matt Freedman

Matt Freedman

Matt Freedman is the Senior Vice President, Branding at Continental Office. He has been building brands and leading teams in both agency and client settings for more than two decades.

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Recent Posts

Branding Deconstructed

Matt Freedman

BY Matt Freedman /

Every company has a brand. But the term "branding" can have various meanings depending on the context and setting. When an agency or company offers "branding", it may only be referring to certain aspects of branding. That's why selecting a branding firm can be complicated. 

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Topics: Branding, Experiential Design

How Much Does Branding Cost? 

Matt Freedman

BY Matt Freedman /

How much does branding cost? It's probably the most common question we get asked by clients every day. It can literally be the "$64,000 Question." That's why I'm going to tell you the truth about branding budgets, even though it might not be what you want to hear.

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Topics: Branding, Experiential Design

4 Questions to Ask Yourself Before Investing in a Branded Environment

Matt Freedman

BY Matt Freedman /

Workplace branding is more prevalent than ever. This means that basic environmental branding is table stakes. The onus is on employers to be more thoughtful and strategic about their branding to provide a holistic and authentic branded experience that will resonate with their associates, business partners, and clientele.

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Topics: Branding, Experiential Design

Why Spaces Must Do More Than Connect

Matt Freedman

BY Matt Freedman /

What types of spaces spark excitement? What about spaces that catalyze action?

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Topics: Branding, Experiential Design

Great Spaces Magazine - Fall/Winter 2018

FEATURED AUTHORS

Amber Konkoli

AMBER KONKOLI

CREATIVE DESIGN DIRECTOR
Cindy Eastep

CINDY EASTEP

DIRECTOR, WAREHOUSING SERVICES & SAFETY
Dustin Francis

DUSTIN FRANCIS

DIRECTOR, CONCRETE FINISHES
Marty Davis

MARTY DAVIS

GRAPHIC DESIGN DIRECTOR
Michael Sharp

MICHAEL SHARP

VP, SALES
Nannette Maciejunes

NANNETTE MACIEJUNES

EXECUTIVE DIRECTOR, COLUMBUS MUSEUM OF ART
Pam Blair

PAM BLAIR

EVP, HUMAN RESOURCES
Rich Oliver

RICH OLIVER

SVP, SALES
Scott Bartlett

SCOTT BARTLETT

VP, FLOOR MAINTENANCE GROUP
Sue Zazon

SUE ZAZON

REGIONAL PRESIDENT, HUNTINGTON BANK