Just because there's an impressive logo on your wall or business card, that doesn't mean your brand resonates with your employees or your customers. While your brand may easily be recognized, there are no guarantees that people are perceiving who you are accurately.

Today's workforce demands creative spaces that attract and nurture the innovation that brings your culture to life. Simply put, experiential design is how people interact with a space in order to gain an understanding of what an organization's brand is all about. It connects people to places.

The University of Findlay Athletic Department wanted to create a sense of excitement for fans, current student-athletes, and future athletes, with a memorable, branded experience. The project honored past athletic achievements, while also making room to display current highlights.

Whether it's your employees or visitors, when people come into contact with your organization, it's important that your brand "speak" in your space. Anyone who walks through your facility should be given an experience.

When it comes to the workplace, arguably one of the most important aspects of it is the story that the space tells - not only to your external customers, but also to your internal associates. Believe it or not, your physical space says a lot about your organizational culture and who you are.