As companies and institutions think about their strategies for engaging associates and visitors in physical space, it’s important not to overlook how to make the experience truly memorable—by conveying a desired action! Branding your space does this and much, much more. Learn how to brand your space, from investing in a branded environment to rolling out your brand strategy, with this helpful guide.
Learn more about:
4 Questions to Ask Yourself Before Investing in a Branded Environment
How to Talk the Environmental Branding Talk
Why Quality Control is Crucial During Every Phase of a Branding Project
Tying it All Together: Rolling Out Your Brand Strategy
Workplace branding is more prevalent than ever. This means that basic environmental branding is table stakes. The onus is on employers to be more thoughtful and strategic about their branding to provide a holistic and authentic branded experience that will resonate with their associates, business partners, and clientele. Read more.
What is environmental branding? While there are varying levels of awareness as to what it actually is, a large misconception is that branding is all about signage or even simply the use of your logo in your space. Signage is a commodity that’s readily available but when it comes to branding, there’s a strategic backbone behind what you’re striving to achieve. It’s not about putting an image on the wall but about the thought process and message behind it, the placement of it, and even the material used to make it. By using design strategy, you take a concept from 2D or digital format and bring it into the built environment. In short, branding uniquely defines your space enabling you to tell a story that resonates with people. Read more.
From design to production to installation, quality control is one of the most important aspects of a branding project. In fact, quality control is something that begins at the genesis of a project by accurately defining the message you’re trying to convey in your space. Unfortunately, it’s often not considered until the end of a project, when the product is being installed. If the branded environment you want to create isn’t feasible, that error should be caught long before production begins, allowing for a solution to be devised. The sooner you can bring in experts to assess the quality control of your project the better. Read more.
You’ve decided to invest in a branded environment, sat down with a team of creative professionalsto discuss your vision, and successfully seen your project through – from design to installation – ensuring quality control along the way. Now, how do you get everyone on the same page, disseminating the same message you’re striving to project? If you don’t take the time to have an internal dialogue about your branded space and strategy, then any external work you do will fall flat. When it comes to brand updates or a branded environment, the rollout is a process that needs to start from the inside and work its way out. Read more.