The University of Toledo had a very long hallway in their College of Engineering, with very blank walls. Not only was the hall used by current students for studying and socializing, but it was a primary avenue for prospective students visiting the school. The school wanted to use branding as a recruitment tool, and allow students to learn about the different concentrations available to study at the college.
Special features of the updated space include a directory with changeable metal plaques, a cork wall for school announcements and flyers, DIRTT technology embedded into the walls, sandwiched acrylics for classroom and instructor information, an alumni wall with images printed on aluminum, and a large-scale graphic of an iconic Toledo tower superimposed over three stories of the hallway atrium, all using the school's brand colors.
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