Just how valuable is creativity at work? Creativity is, by definition, the act of turning new and imaginative ideas into reality. As more and more companies desire associates who think and work differently, the more important creativity at work is becoming. Organizations that are open to creative thinking are ahead of the curve. In fact, unlocking creative potential is the key to economic and societal growth. We've interviewed several of our own creative associates (click here and here) to find out how expressing personal creativity makes a difference in their lives. Read about three more of our creative team members below!